AI-Native Founding GTM Lead

ABOUT THE ROLE As the first commercial hire at an early-stage B2B software company, you will lead go-to-market strategy and build the sales function from the ground up. The company provides an AI-powered regulatory compliance platform for manufacturers and retailers across Europe. WHAT YOU'LL DO - Develop and own go-to-market and pricing strategy while building the sales organization. - Generate top-of-funnel demand through events, content marketing, and webinars. - Manage the full sales cycle, from lead qualification and introductory calls through deal closure. - Partner with product and engineering teams to transition customer engagements and share market insights that inform the product roadmap. WHAT WE'RE LOOKING FOR - Three or more years of relevant experience, including experience in software or SaaS sales. - Experience owning the full B2B sales cycle and building or scaling a sales team, ideally from 1 to 10 people. - Experience generating demand through events, content marketing, or webinars. - A daily, practical approach to using AI tools in your work. - Comfort with Excel, PowerPoint, sales decks, and white papers. - B2B SaaS experience is relevant; LegalTech or RegTech background is a plus. - Fluency in German and English. Marketing or creative experience, such as video production, is a bonus. COMPENSATION & BENEFITS Base salary: €95,000 to €105,000 annually. Visa sponsorship is not available. LOCATION Hybrid, based in Munich, Germany, with four days per week on-site.