Founding Marketing Lead

ABOUT THE ROLE As Founding Marketing Lead, you will own the marketing function at an early-stage B2B AI software startup, working closely with its founders. You will shape market awareness and growth through hands-on campaign execution, content, events, and brand-building. WHAT YOU'LL DO - Plan and execute campaigns across email, social media, the website, events, partnerships, and paid channels. - Create and distribute newsletters, founder content, customer stories, videos, webinars, blog posts, and social content. - Work with product marketing to turn launches into coordinated campaigns across customer-facing channels. - Organize webinars, dinners, conferences, and customer events from planning through follow-up. - Develop founder content from ideas, customer conversations, and market insights. - Create campaign concepts and assets yourself or in collaboration with freelancers, agencies, and AI tools. - Build and optimize landing pages, campaign pages, and conversion journeys. - Test new formats, partnerships, and distribution channels, then scale effective approaches. - Measure how marketing activities contribute to awareness, pipeline, and revenue. WHAT WE'RE LOOKING FOR - At least 3 years of marketing experience in a B2B startup or scaleup, including ownership of multichannel campaigns. - Native-level German writing and strong English copywriting skills. - Hands-on experience producing content, running events, supporting product launches, and building landing pages and conversion journeys. - A track record of testing and scaling marketing channels, with a commercial focus on customer acquisition and growth. - Comfort using AI tools for research, writing, design, automation, and analysis. - Strong creative judgment, organization, autonomy, and a bias toward execution. - Experience across startup and scaleup environments is valued. COMPENSATION & BENEFITS Visa sponsorship is not available. LOCATION On-site, five days a week in Berlin, Germany.