Fractional CMO / Head of Marketing

ABOUT THE ROLE Lead marketing strategy and execution for an early-stage European marketplace connecting companies with fractional C-suite leaders. This fractional opportunity, with a potential co-founder option, will shape the brand, growth strategy, and community from the ground up. WHAT YOU'LL DO - Develop go-to-market strategy and positioning for companies seeking fractional talent and leaders pursuing fractional work. - Build thought leadership that establishes fractional executive work as a credible career model. - Acquire and onboard companies through targeted outreach and conversion strategies. - Recruit and onboard senior leaders to the marketplace. - Grow the platform through community building, word-of-mouth, and trust-based marketing. - Plan and manage marketing channels, content, and community activities for both sides of the marketplace. WHAT WE'RE LOOKING FOR - At least 5 years in marketing leadership, building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories. - Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses. - Experience developing positioning and brand strategy for an emerging market. - Experience with thought leadership, community growth, and trust-based or word-of-mouth marketing. - Ability to manage multiple channels and content programs in an early-stage, high-ambiguity environment. - European market and professional services experience are a plus, as is experience recruiting and onboarding marketplace talent. COMPENSATION & BENEFITS Salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A co-founder option may be considered. LOCATION Hybrid, Austria.