Fractional CMO / Head of Marketing

ABOUT THE ROLE Lead marketing strategy and execution for a two-sided European marketplace connecting companies with fractional C-suite executives. This fractional opportunity, with a potential co-founder option, will shape the brand and growth engine for an emerging professional services category. WHAT YOU'LL DO - Develop go-to-market strategy and positioning for companies seeking fractional leaders and executives exploring fractional work. - Build thought leadership and market credibility for the fractional C-suite model. - Acquire and onboard companies through targeted outreach and conversion strategies. - Recruit and onboard senior leaders who want fractional engagements. - Drive growth through word-of-mouth, community building, and trust-based marketing. - Plan and oversee marketing channels, content strategy, and community activities. WHAT WE'RE LOOKING FOR - At least 5 years of marketing leadership experience building and executing go-to-market strategies for B2B platforms, marketplaces, or emerging categories. - Demonstrated results in demand generation and user acquisition for two-sided or network-effect businesses. - Strong experience with positioning, brand strategy, thought leadership, and establishing credibility in emerging markets. - Experience building communities as a growth lever and using word-of-mouth and trust-based marketing. - Ability to manage multiple channels and content initiatives in an early-stage, high-ambiguity environment. - Experience recruiting and onboarding talent or other supply-side users is valuable. - Familiarity with European markets and professional services is beneficial. COMPENSATION & BENEFITS Base salary range: $70,000 to $500,000 USD annually. Visa sponsorship is not available. A potential co-founder option is part of the opportunity. LOCATION On-site in Austria.