Growth Marketing Lead

ABOUT THE ROLE Join a performance marketing technology team helping brands grow through creative-led paid advertising. In this client-facing role, you will guide growth strategy, manage significant media budgets, and turn campaign performance into clear recommendations. WHAT YOU'LL DO - Oversee annual media budgets ranging from $5 million to $50 million across Meta, TikTok, and Google, with a focus on efficient spend and account growth. - Lead client relationships through regular meetings, strategy sessions, presentations, and quarterly business reviews. - Develop growth strategies that integrate creative performance with paid media planning and execution. - Translate campaign and creative performance data into actionable insights for clients, creative teams, and media buyers. - Improve media efficiency through funnel strategy, signal quality, offer testing, and measurement work. - Collaborate with creative partners and media buyers to turn performance insights into effective content and scaled campaigns. WHAT WE'RE LOOKING FOR - 5+ years of paid media experience, generally within a 4 to 8 year range, ideally in an agency or consumer app environment. - Deep expertise managing Meta advertising, plus hands-on experience with TikTok and Google campaigns. - A track record managing and optimizing paid media accounts with seven-figure annual budgets. - Strong analytical, presentation, and client communication skills, including experience leading stakeholder meetings and quarterly business reviews. - Experience combining creative performance insights with media buying strategy and optimizing beyond standard dashboard metrics. - Mobile advertising measurement knowledge, including SKAN, AEM, and mobile measurement partners, is preferred. COMPENSATION & BENEFITS Annual salary range: $130,000 to $175,000 USD. Visa sponsorship is not available. LOCATION On-site in New York, New York, United States.