Skills mentioned in this posting (10)
AWSAIAzureClouddbtSnowflakeDatabricksSalesforceProduct MarketingDemand Generation
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ABOUT THE ROLE
Lead marketing for a technical B2B data and infrastructure company, shaping how its products and customer outcomes are communicated to enterprise buyers. This hands-on leadership role owns strategy and execution across product marketing, sales enablement, content, and demand generation, and will build the marketing function as the company grows.
WHAT YOU'LL DO
- Define marketing priorities, operating model, and capabilities, then hire and develop a team as the business scales.
- Build positioning and messaging for technical evaluators, data leaders, and executive buyers, including use cases such as enterprise data migration.
- Lead product launches, competitive analysis, customer research, and use-case development.
- Create sales materials such as presentations, solution briefs, competitive battlecards, and demo narratives.
- Develop website messaging, thought leadership, case studies, and customer stories that demonstrate outcomes.
- Plan and oversee demand generation across content, email, webinars, partners, events, and selected paid channels.
- Apply AI tools to research, content development, campaign execution, and analysis while maintaining quality and technical accuracy.
- Manage the marketing plan, budget, tools, external partners, and performance measurement.
WHAT WE'RE LOOKING FOR
- At least 6 years of product marketing experience at a technical B2B company, with hands-on experience in positioning and pipeline development.
- Background in data infrastructure, engineering products, cloud platforms, developer tools, or enterprise AI.
- Ability to operate hands-on as a lean or sole marketer while building toward a broader team.
- Experience using AI tools and creating AI-supported marketing workflows.
- Familiarity with a major cloud or data platform, such as AWS, Azure, Snowflake, Databricks, or dbt, and experience with Salesforce.
- Startup or regulated-industry experience is relevant.
COMPENSATION & BENEFITS
Base salary: $190,000 to $220,000 annually. Visa sponsorship is not available.
LOCATION
Hybrid in New York, New York, with an expectation of commuting to the office 2 to 3 times per week.