Social Media and Email Marketing Specialist

ABOUT THE ROLE Join the marketing team at a fintech company focused on wealth planning and advisor services. You will lead social media and email marketing efforts, using thoughtful content and performance insights to grow an engaged audience. WHAT YOU'LL DO - Manage social channels including Instagram, Facebook, LinkedIn, YouTube, and TikTok, keeping content on-brand and on schedule. - Coordinate with external creative agencies and freelancers to deliver content on time. - Build and maintain a content calendar that supports campaigns and announcements. - Engage with the audience by responding to comments and messages and starting conversations. - Identify relevant trends and adapt them to the brand. - Plan and execute email marketing campaigns using HubSpot or a similar platform. - Write and design newsletters, and test subject lines, send times, formats, and audience segments. - Review performance data, report findings, and adjust campaigns to improve engagement and conversions. WHAT WE'RE LOOKING FOR - 1 to 2 years of relevant experience in social media, email, or digital marketing, with measurable campaign or audience growth results. - Hands-on management of at least one major social platform, including publishing, community engagement, and performance tracking. - Strong writing skills and the ability to maintain a consistent brand voice across social posts and email. - Experience executing email campaigns and A/B tests in HubSpot, Mailchimp, Klaviyo, or a comparable platform. - Comfort interpreting engagement, open, click-through, and conversion metrics and turning them into actionable improvements. - Experience coordinating external creative partners; familiarity with paid social is helpful. - Fintech, personal finance, or consumer brand experience is valued. COMPENSATION & BENEFITS Base salary: $80,000 to $100,000 annually. Visa sponsorship is not available. LOCATION On-site in New York, United States.