Senior User Acquisition Manager

ABOUT THE ROLE Lead Meta acquisition strategy for a SaaS business, combining performance analysis, creative direction, and measurement. You will help grow SMB and business audiences while building a fast, evidence-led testing approach. WHAT YOU'LL DO - Own Meta budget allocation and campaign strategy, optimizing toward ROAS and LTV:CAC targets while shifting investment toward SMB and business audiences. - Analyze campaign performance to identify creative patterns and turn findings into structured briefs for the creative team. - Run high-velocity tests across audiences, creative concepts, campaign structures, and micro-personas. - Connect channel performance with unit economics and incrementality, working with measurement partners to guide spend decisions. - Build tools, automations, and workflows, using AI where it can make acquisition work faster and more autonomous. - Use testing insights to inform and refine the strategy for growing SMB audiences. WHAT WE'RE LOOKING FOR - At least 4 years of performance marketing experience, including managing six-figure monthly Meta budgets against LTV:CAC targets. - Strong knowledge of attribution, incrementality, and unit economics, with the ability to connect channel decisions to business outcomes. - Experience partnering with creative teams, developing data-backed hypotheses, and building structured feedback loops. - Experience running rapid, systematic acquisition tests and learning from results. - Experience building tools or automating workflows with code or AI-native platforms. - Background marketing to SMBs or working in SaaS or product-led growth environments is relevant. COMPENSATION & BENEFITS Salary range: $60,000 to $70,000 USD annually. LOCATION Remote, with the primary location in Paris, France.